Mars One

What is the Mars One business model?

Mars One will be humankind's mission to Mars.

When Neil Armstrong and Buzz Aldrin landed on the Moon, the whole world was watching. In the next decade, about four billion people will have access to video images. Mars One expects that virtually every one of them will watch when the first humans land on Mars.

Mars One intends to gain funds to send humans and cargo to Mars by using a variety of ways. As Mars One is a private and not a governmental initiative, it gives anyone interested in the mission the possibility to cooperate in realising the mission. The targeted means of funding are as follows:

  • Exclusive partnerships
  • Sponsorships
  • Sales of broadcasting rights
  • Involvement with high net worth individuals
  • Revenues from Intellectual Property
  • Crowdfunding

As a comparison, the revenues from sponsorships and broadcasting rights for the Olympic games can be found in the table below. In this table you can see how much revenue is generated by the Olympics per four year period. Each four year period includes three weeks for the Summer Olympics, and three weeks for the Winter Olympics.

Source: Olympic Marketing Fact File, page 6

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