Amersfoort, December 15, 2016 - In an interview published on Mars Exchange, Mars One’s community platform, Mars One adviser Nico Marquardt (Germany) explains how commercial brand engagements positively contribute to Mars One’s mission to Mars.
Through online communications via social media platforms, newsletters, websites, press, and so forth, Mars One aims to grow its audience and to interact with the community. Paid brand engagements will not only contribute financially to Mars One, they will also provide an opportunity to connect Mars One with new audiences. Marquardt says: “A prime example at this point is the fashion apparel company, Björn Borg. Björn Borg has successfully incorporated the Mars One brand in its spring summer 2016 fashion show. Mars One gained the attention of the fashion industry, which to date had nothing to do with science or even Mars. So, in terms of reaching new audiences, expanding market space if you will, and showing investors that our mission works even here, this brand alliance was wildly successful.”
For many, it is easy to imagine brand associations between aerospace companies or even tech firms and Mars One. To some, an association between Mars One and organizations that are unrelated to Mars One in their core business in some way diminishes the scientific and humanitarian aspects of Mars One. Marquardt comments on that view: “Scientist and engineers are a tiny percentage of the population. However, we want to convince everyone—teachers, artists, nurses, and so on—that this mission is necessary and that it will have a highly positive impact on our all lives. Mars One is about bringing humanity to another planet. Humanity is complex and does not only consist of science and technology. It also contains politics, art, culture, and even fashion.”
Please find the interview here: Expanding the Audience for Mars One: A Conversation with Nico Marquardt.
An overview of the (social) media coverage of Björn Borg’s fashion show involving Mars One: https://youtu.be/hV3CjiYGdbk
About Nico Marquardt
Nico Marquardt is an adviser to Mars One on matters involving social media, brand engagement, and marketing. Marquardt is currently the youngest member of the local parliament in Germany. He has created social media strategies for major election campaigns during the 2013 German federal elections and the state elections in 2014 and for corporations like American Express. He is CEO of the Rabbit Consulting Group, a global consulting firm that focuses on digital transformation and improving the management capacity of its clients. He is also a director at the German energy company EWP.
This is an impressive resume for any person, but it’s fascinating to note that Marquardt is in his early twenties. All that said, space fanatics may know him even better as the boy who, in the year 2008 at age 13, wrote a research paper about the potential for a collision between a geosynchronous satellite and Asteroid 99942 Apophis, which in the year 2029 will pass only 31,300 kilometers over the Earth, much closer than the moon.
Nico Marquardt on Twitter: twitter.com/NicoMarquardt
About Mars One
Mars One aims to establish a permanent human settlement on Mars. Before carefully selected and trained crews will depart to Mars, several unmanned missions will be completed, establishing a habitable settlement waiting for the first astronauts to arrive.
Mars One consists of two entities: the Dutch not-for-profit Mars One Foundation and the Swiss publicly trading Mars One Ventures AG [FRA: KCC], ISIN: CH0132106482. The Mars One Foundation implements, and manages the mission and owns the mission hardware. It also selects and trains the crews, and is building an ever growing community of experts and supporters that follow the progress of the mission and contribute to it.
Mars One Ventures holds the exclusive monetization rights around the Mars One mission. There are many revenue possibilities around the mission to Mars: merchandise, ads on video content, broadcasting rights, partnerships, Intellectual Property, events, games, apps, and many more.
For more information about Mars One, please visit www.mars-one.com.